Disney MagicBand


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Searching through Disney’s site, I found more details about the MagicBand that John Foreman talks about in his article “Data Privacy, Machine Learning and the Destruction of Mysterious Humanity.” Although in the article Foreman talks about the technology as if Disney is going to hand these out to all those who visit,  this is certainly not the case. Only those who who stay at a Disney Resort Hotel (or if you’re a Walt Disney World Passholder) will receive this MagicBand; if you are neither, you will simply receive a card when you purchase park admission. Yet, these MagicBand can be purchased online or at select retail locations at Walt Disney World Resort and beyond for a ‘low’ price of $12.95.

Even though, with the MagicBand, Disney is able to track their customers’ actions inside their parks, where you walk, what you eat, when you “stop to borderline-abusively yell at your kids,”  Foreman does support this technology by stating that “even a little tracking of their children is a fine-trade off for a more enjoyable and convenient experience.” Yet, he fails to mention the other subsidiary benefits of the MagicBand. It can be used to unlock the door of your Disney Resort Hotel room, enter theme and water parks (with valid admission), check in at FastPass+ (ability to reserve attractions in advance) entrances,  connect Disney PhotoPass images to your account, and charge food and merchandise purchases to your Disney Resort Hotel room.  So my question is whether if you guys think this is worth an investment ($12.95 and privacy during your trip at Disney) for a ‘more customized’ experience.

I believe so.