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Sports Gif
Example
Counter Example
Analysis
Sports gif most often seek to capture the most integral moments of a game. But often the most less exciting important moments are eschewed for flashier jaw dropping highlights. The original gif shows teammates Steph Curry and Kevin Durant combining for an alley-oop dunk. It was an exciting play but ultimately inconsequential to the outcome of the game. The countergif shows a seemingly pedestrian free throw that actually ended up sealing a playoff series. While the former fits nicely into the gif format the latter subversively fulfills the purpose of sports gifs, to capture important moments.
Reaction Gifs
Example
Counter Example
Analysis
Reaction gifs show a moment that communicates a particular emotional response. They are used in response to posts or content that can be exciting, comical, angering, or any other emotion. They usually feature a single person with a clearly defined expression that is immediately communicated to the viewer. The original is a widely circulated gif used to communicate indignation or shock. This is contrasted with the countergif which shows two children with opposite reactions obscuring the intended response instead of transmitting a clear easily identifiable response.
Fandom Gif
Example
Counter Example
Fandom Gif Analysis
Fandom gifs crystallize a significant or memorable scene from popular television shows and movies. Whether it be a cutaway shot from the office or a memorable scene from Real Housewives the gifs call to mind fond memories of our favorite media. Committed fans will often recognize the specific scene immediately but as these gifs become increasingly popularized they can begin to lose their original context. They can be commandeered by users who may not know the scene from which they originated and can thus devolve into specialized reaction gifs. The original gif I selected is a commonly used gif from The Wire that communicates a contemptuous or indignant reaction. The countergif shows a similar reaction from the same character as the original gif but then shows the remainder of the scene from the original TV series. The contemptuous reaction is followed by a brutal shooting which communicates an entirely different message than the original gif. This startling contrast places the countergif back in its original context and comments on the common divorcement of fandom gifs from their source materials.