The talk of the algorithms often used with both social media and ads from the readings reminded me of all the instances in which I have been ‘attacked’ by targeted ads. Almost daily, and I’m sure every student in the class could attest to this, my phone seems to ‘spy’ on my conversations and actions, later gearing the ads on my feed accordingly. For example, I can Google places to eat breakfast in the morning and find an ad for McDonald’s breakfast on my Instagram feed minutes later. While not particularly something encouraging, it does make logical sense for my phone/laptop/etc… to use my browsing history in order to get a clearer picture of my wants and desires. This is sadly what happened to the woman who was constantly reminded about the loss of her daughter and many others like her.
The more sinister and invasive means of algorithmic cruelty, as seen in the other article, seems to stem from the targeted ads that are attained by the algorithm spying on our real life. People are ready to accept their moves being monitored while online, but draw the line when that same monitoring carries over to life away from the screen. We are told to believe that our ads do not listen to our conversations, but I can assure from experience that more people believe it to be true than not. How else can I explain the time before I studied abroad when a friend and I were talking about Marmite, something I had never previously heard of, and later open my phone to find an ad for the very same product? I don’t know how Mark Zuckerberg is going to defer that one, but ‘advanced algorithms’ do not seem to be a possible answer.
My lack of computer and programming expertise will probably prevent me from ever knowing for certain. But the way it stands now, and as the articles have suggested, people seem to be fed up of the pervasive and downright distasteful nature that ‘advanced algorithmic ads’ seem to be trending towards.