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<\/a>Call of Duty: Modern Warfare 2\n
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<\/a>Call of Duty: Black Ops<\/p>\nBut according to president and CEO of Activision Publishing Eric Hirshberg in 2014, Call of Duty changed to a 3 year development cycle, adding Sledgehammer Games as the third developer. \u00a0Sledgehammer Games developed the most recent game of the series, Call of Duty: WWII, which I am currently playing. \u00a0But the game I am playing today would be different if Activision had not added Sledgehammer Games.<\/p>\n
<\/p>\n Activision did this to \u201censure a high level of quality for the series\u201d (McWhertor).\u00a0 Additionally, “[the change] will give designers more time to envision and innovate each title, give content creators more focus on DLC and micro-DLC, and will give teams more time to polish, helping to ensure that Activision delivers the best possible experience to their fans each and every time” \u00a0(McWhertor).\u00a0 The addition of Sledgehammer Games is a smart strategy by Activision to create a Call of Duty game that becomes part of their successful 80:20 rule (Hayes and Disney).\u00a0 (\u201cThis is where the 20% of all game titles published represents 80 per cent of all sales\u201d (Kline)). The idea is that to cover against frequent failures of games, a company must develop several games that make up for the losses.\u00a0 And Activision has added Sledgehammer into their developing rotation in order to diminish the failures and increase their profits.<\/p>\n This strategy of creating a better game experience for video game consumers comes because of late 1900\u2019s Nintendo.\u00a0 After Nintendo developed a research and intelligence network, they developed high-caliber games that were strongly associated with hardware platforms such as the NES. Similarly, Activision is attempting to do this with their Call of Duty games and Xbox, PlayStation, and PC’s.\u00a0 Call of Duty has become a house-hold video game name while Xbox, PlayStation, and PC are standard consoles households,\u00a0and with the addition of Sledgehammer Games, this is not likely to change.<\/p>\n <\/p>\n Sources:<\/p>\n Hayes and Dinsey, with Parker, Games War<\/em>, 32.<\/p>\n Kline, Stephen, et al.\u00a0Digital Play: The Interaction of Technology, Culture, and \u00a0 <\/em>Marketing<\/em>. McGill-Queen’s University Press, 2003.\u00a0JSTOR<\/em>, www.jstor.org\/stable\/j.ctt818w1<\/a>.<\/p>\n<\/a>Call of Duty: WWII<\/p>\n<\/a>Call of Duty: WWII Gameplay with ice pick weapon<\/p>\n