Mario first graced the video game industry over 30 years ago and has since appeared in numerous reincarnations, many of which rest of the premise of Mario saving Princess Peach from the evil Bowser. Princess Peach represents a common “damsel in distress” trope in video games and perpetuates the societal idea that women are helpless and need men to fulfill their lives. Since Mario and Peach first debuted, Peach has evolved to participate in some activities such as being a playable character in Mario Kart, Super Smash Bros. Brawl, Mario Party, and others. However, in Nintendo’s most recent Mario game, Super Mario Run, Peach is subjected to the old position of helpless distress and even adds at the beginning that she will “bake a cake” for Mario if he comes save her.
Why is it that even in the 21stcentury, when gender equality, gender rights, and female empowerment are topics widely discussed, Nintendo still paints women in a powerless role?
Journalists and scholars debate over whether or not Super Mario Runis sexist or not. New York Times writer, Chris Suellentrop criticized the game for not only falling in the same gender patterns as before, but also exacerbating them by making Peach a playable character by unlocking her through a series of difficult tasks and in-app purchases. Suellentrop argues that this makes women seem like “prizes.” On the other hand, Forbes writer Erik Kain, pushes back on Chris’s comments and believes unlocking Peach as a character is not objectifying women but simply a reward for playing the game. Ina Fried of Recode also notes that while Mario may be dated with its references to the damsel in distress, it is this nostalgia that brings players back to new Mario games and Nintendo is neither perpetuating gender stereotypes nor subverting them.
In my opinion, Super Mario Run is at its core, a sexist storyline. Perhaps if Nintendo is ever willing to take the risk to create a game that completely goes against the “nostalgic” sexist Mario storyline, then people will begin to take note of the impact that video games can have on societal interactions.
Chris Suellentrop: https://www.nytimes.com/2016/12/22/opinion/super-mario-runs-not-so-super-gender-politics.html
Ina Fried: https://www.recode.net/2016/12/16/13984628/super-mario-run-gender-stereotypes
Source: Blog 3: Mario, come save me! Oh, and by the way, I baked you a cake!

