{"id":158,"date":"2015-02-01T14:03:10","date_gmt":"2015-02-01T19:03:10","guid":{"rendered":"http:\/\/courses.digitaldavidson.net\/dig210\/?p=158"},"modified":"2015-02-01T14:05:13","modified_gmt":"2015-02-01T19:05:13","slug":"x-post-economic-adaptations-of-big-data","status":"publish","type":"post","link":"https:\/\/courses.digitaldavidson.net\/dig210\/2015\/02\/01\/x-post-economic-adaptations-of-big-data\/","title":{"rendered":"X-Post: Economic Adaptations of Big Data"},"content":{"rendered":"<p>Wanted to share <a href=\"http:\/\/ant291.thefieldworker.net\/theory\/economic-adaptations-of-big-data\/\">a post<\/a> that I wrote for my <a href=\"http:\/\/ant291.thefieldworker.net\">Digital Anthropology<\/a> class at Davidson that discusses how business are attempting to shift to Big Data cultures:<\/p>\n<blockquote><p><a href=\"http:\/\/courses.digitaldavidson.net\/dig210\/files\/2015\/02\/bigdata_large.jpg\" rel=\"lightbox[158]\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-159 aligncenter\" src=\"http:\/\/courses.digitaldavidson.net\/dig210\/files\/2015\/02\/bigdata_large-300x169.jpg\" alt=\"bigdata_large\" width=\"300\" height=\"169\" srcset=\"https:\/\/courses.digitaldavidson.net\/dig210\/files\/2015\/02\/bigdata_large-300x169.jpg 300w, https:\/\/courses.digitaldavidson.net\/dig210\/files\/2015\/02\/bigdata_large.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h1 style=\"text-align: center\"><strong>&#8220;Big Data&#8221;<\/strong><\/h1>\n<p>epitomizes a buzz word. Tech blogs began following the emerging field of analyzing very, very, very large amounts of data that humanity\u00a0<a href=\"http:\/\/techcrunch.com\/2010\/08\/04\/schmidt-data\/\">is generating<\/a>\u00a0at an unprecedented pace about 10 years ago. What was once an interesting exercise has become much more as startups have built tools that allow businesses to gather and analyze big data in real time. Tools like\u00a0<a href=\"http:\/\/hadoop.apache.org\">Hadoop<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.mongodb.org\">MongoDB<\/a>\u00a0are few among many of the entrants vying to lead the big data revolution that transcends mainstay\u00a0relational SQL databases in favor of\u00a0NoSQL databases that hoard every last datapoint that they can, even if those data provide no perceivable analytical value\u00a0at present.<\/p>\n<p>While many organizations are waking up to the potential of big data, most are slow to understand it. Companies are quick to advertise\u00a0that they &#8220;leverage big data analytics&#8221; to &#8220;provide value&#8221; and discover &#8220;new synergies&#8221;, but more often than not they are putting a new dress on the same dog. While tools to harness big data are developing rapidly, people can be the limiting factor in catalyzing a shift to big data culture. This was recently espoused by Mark Gazit in an\u00a0<a href=\"http:\/\/techcrunch.com\/2015\/02\/01\/follow-the-data-down-the-rabbit-hole\/\">op-ed on TechCrunch<\/a>. He cites research that catalogues the talent drought for data scientists, noting that there simply isn&#8217;t enough human\u00a0horsepower available for companies attempting to integrate big data into their core business models. Rather than calling for more training programs, Gazit champions the efficacy of machine learning and artificial intelligence in bringing big data to the masses:<\/p>\n<p>Ultimately, by solving the issues that prevent full optimization of big data analytics \u2014 especially the human factor and its disproportionate impact on the current-day process \u2014 organizations will be able to detect and address all types of threats and opportunities much more rapidly. This capability is becoming increasingly crucial in an era when data is being generated by both humans and machines, and is sure to become a pivotal way for businesses to create situational awareness, detect issues and optimize operations to achieve their business objectives. &#8211; Mark Gazit, CEO of\u00a0<a href=\"http:\/\/www.thetaray.com\">ThetaRay<\/a><\/p>\n<p>It remains to be seen how machines and humans will complement and subordinate one another as the data economy continues to evolve. Greater efficiencies, lower costs, and more predictability are inevitable &#8211; the question is, who will we have to thank?<\/p><\/blockquote>\n<p><i>Note: I am sharing this\u00a0post out of interest\u00a0and relevancy, not for any form of academic credit. This post was created as an assignment for a\u00a0separate class.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wanted to share a post that I wrote for my Digital Anthropology class at Davidson that discusses how business are attempting to shift to Big Data cultures: &#8220;Big Data&#8221; epitomizes a buzz word. Tech blogs began following the emerging field of analyzing very, very, very large amounts of data that humanity\u00a0is generating\u00a0at an unprecedented pace &hellip; <a href=\"https:\/\/courses.digitaldavidson.net\/dig210\/2015\/02\/01\/x-post-economic-adaptations-of-big-data\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">X-Post: Economic Adaptations of Big Data<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-aside","hentry","category-uncategorized","post_format-post-format-aside"],"_links":{"self":[{"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":3,"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":162,"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/posts\/158\/revisions\/162"}],"wp:attachment":[{"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/courses.digitaldavidson.net\/dig210\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}