I walk into the office, empty except for a desk, chair, and a few computers. \u201cHello,\u201d a woman\u2019s voice greats me from out of nowhere. It is familiar yet mechanic. Slightly startled and mostly impressed, I begin to fiddle with this computer that is aware of every sound, movement, and breath that I take. The voice, linked to the computer system, is an \u201cintelligence assistance,\u201d going above and beyond anything I have ever used or had on my measly iPhone. In a world where new technology is frequent and quickly becomes available in the consumer market, seeing and hearing something with capabilities I did not yet know existed was astonishing, and to be quite honest, a little terrifying.<\/p>\n

As I read the article by Ed Finn, my ignorance towards new technologies and innovations was revealed to me full force. How na\u00efve could I be to expect that Siri was the best there was? How brainwashed had I become to believe that Apple was always the top of the technological game? However, the brilliance of Apple and Siri was not the algorithm itself, but the marketing tools used to present it as magic, a unique experience. The commercial below shows a person with seemingly everything (The Rock!) to be able to do a superhuman amount of tasks with the assistance of Siri.<\/p>\n