League of Legends, produced by RIOT games, is one of the most popular online computer games in the world. It has the most live streams from twitch (a video game streaming site) and has a total of 27 million users, PER DAY. This game is a revamp of an older games, those include World of Warcraft Frozen Throne and StarCraft. These games were popular games in the gaming community, however, didn’t come anywhere close to the popularity of League of Legends. But how did LOL get so big?
First, let me explain the goal of the game. The objective of this game is to destroy the enemy base. You choose a champion based off a list of 134 (not all of which you have access to immediately), all with different skills and abilities, and fight an opponent or multiple opponent. Within this game there are different ways of playing, for example there are 5v5 games, 3v3 or ARAM. All of which are played against real people from all over your region. This type of social feature increased league popularity but wasn’t the big turning point.
However, the big catch to League of Legends, and the reason Riot games became one of the leading game manufacturers, is simply due to the cost and accessibility of League. Most other games before it like StarCraft or Frozen Throne you had to go to a story to buy, it cost around 60$ to buy, and both games were rated M. However, League of Legends , you are able to download from your home, it is rated pg-13, and (drum roll please) it was also FREE. It cost nothing to download and start playing the game. This takes the Razorblade example in class to a whole other level. Riot makes no money when people download the game, however, once people are in the game, the have the option to buy things, and of course people do!
Riot’s sheer popularity by allowing the game to be free, ends up generates much more money. This strategy and tactic by RIOT games truly took the video game world by storm and transformed the way companies are marketing their products.
Most Watched Games on Twitch | Esports Content and Total. https://newzoo.com/insights/rankings/top-games-twitch/. Accessed 2 Feb. 2018.
How Riot Games Created the Most Popular Game in the World | Fortune. http://fortune.com/2013/07/10/how-riot-games-created-the-most-popular-game-in-the-world/. Accessed 2 Feb. 2018.
Source: FREE GAME!!!